Java Jacket Is a Company That Designs and Prints Ads

question 43

Multiple Choice

Java Jacket is a company that designs and prints ads on the paper jackets that go around hot coffee cups sold in coffee shops. To find clients to advertise on the coffee cup jackets, the company sent a representative to companies like The Wall Street Journal to tell them how their ads on coffee cup jackets would give them inexpensive exposure to a large number of potential customers. How can Java Jacket's activities best be described?

• A)as mass communication
• B)as implicit communication
• C)as personal selling
• D)as relationship selling

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Definitions:

Variable Manufacturing Overhead

Costs related to manufacturing that fluctuate with the level of production output.

Direct Labor-Hours

The entire sum of hours clocked by employees who are directly involved in product creation.

Labor Rate Variance

The difference between the actual cost of labor and the expected (or standard) cost.

Labor Standards

Benchmarks or criteria set for the amount of time and effort required to perform tasks efficiently and effectively.