Koodo Is Attempting to Add New Customers, and Retain Current

question 14

Multiple Choice

Koodo is attempting to add new customers, and retain current ones.Koodo has set out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy. What is the name for this plan?

• A)a promotional strategy
• B)a tactic for communication
• C)a mass aggregation strategy
• D)a communication objective

---

Definitions:

Coronary Heart Disease

Coronary Heart Disease is a medical condition characterized by the narrowing of the coronary arteries, leading to reduced blood flow to the heart and potentially causing heart attacks.

High Blood Pressure

A situation in which the pressure of the blood on the walls of the arteries is excessively high, which can lead to problems such as heart disease.

Type B Personality

A personality type characterized by lower levels of stress, a more relaxed attitude, and a laid-back approach to life, contrasting with Type A personality.

Cortisol

A hormone from the adrenal glands, frequently released due to stress and when blood-glucose levels are low.