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What Two Major Categories Can Marketing Communication Be Divided Into

question 84

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What two major categories can marketing communication be divided into?


Definitions:

Expected Return

The weighted average of all possible returns from an investment, with the weights being the probabilities of each outcome.

Required Return

The minimum expected return by investors for investing in a particular asset, considering its risk profile.

Expected Return

It is the anticipated return on an investment, considering all possible outcomes and their probabilities.

Expected Return

The forecasted percentage return on an investment, accounting for all possible returns and their probabilities.

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