In Which of the Following Situations Is Informative Promotion Generally

question 68

Multiple Choice

In which of the following situations is informative promotion generally used?

• A)when memory stimulus is needed
• B)during the early stages of the product life cycle
• C)during an attempt to gain the immediate action of a consumer
• D)when advertising a simple, nontechnical, mature product

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Definitions:

Standard Task

A task or procedure that is widely accepted and used in research or diagnostics for consistent results across studies.

Social Referencing

The process by which individuals look to others in their environment for cues on how to react or behave in certain situations.

Disindividuation

A psychological state where an individual loses self-awareness and a sense of individuality, often leading to uncharacteristic and disinhibited behavior, typically in group settings.

Social Comparison

The process by which individuals evaluate their own abilities, achievements, and conditions relative to others.