According to Its Website, Old Navy Shows the Spirit and Optimism

question 8

Multiple Choice

According to its website, Old Navy shows the spirit and optimism of its clothes through the use of its new "spokesdog" Paco, a shaggy, free-spirited canine. In terms of its one-way communication strategy, how will Old Navy use Paco to reach a large number of people at one time?

• A)public relations
• B)advertising
• C)implicit communications
• D)personal selling presentations

---

Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.