Which of the Following Best Describes the AIDA Concept

question 135

Multiple Choice

Which of the following best describes the AIDA concept?

• A)It assumes that the second step in the purchase-decision process is inertia.
• B)It does not explain how all promotions influence purchase decisions.
• C)It assumes that consumers regularly go through each stage of the process during all purchases.
• D)It indicates that the purchase decision is the same for high-involvement and low-involvement products.

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Definitions:

Communication Process

The communication process is the sequence of steps whereby a message is transmitted from a sender to a receiver, involving encoding, media choice, decoding, and feedback.

Decoded

The process of translating encoded data or messages into a comprehensible format, making the information accessible and understandable.

Direct Marketing

A strategy that involves promoting products or services directly to consumers, bypassing traditional advertising channels.

Promotion Alternatives

Various strategies or methods a business can use to market its products or services, such as advertising, sales promotions, public relations, and direct marketing.