Which of the Following Statements Best Describes the AIDA Model

question 95

Multiple Choice

Which of the following statements best describes the AIDA model?

• A)The AIDA model explains why public relations is the most important element in the promotional mix.
• B)Advertising is most effective at the purchase stage of the AIDA model.
• C)Certain promotional tools are more effective at certain stages of the AIDA model.
• D)The promotional mix should not be influenced by the AIDA model.

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Definitions:

Inventory Turnover

A measure of the number of times inventory is turned into goods sold during the year, computed by dividing the cost of goods sold by the average inventory.

Inventory Management

The practice of overseeing and controlling the ordering, storage, and use of components that a company uses in the production of the items it sells, as well as the management of finished products available for sale.

Average Total Assets

A financial metric calculated by averaging a company's total assets at the beginning and end of an accounting period, used to evaluate assets' efficiency.

Return Ratio

A financial metric indicating the profitability or effectiveness of an investment, often expressed as a percentage.