The Ultimate Objective of Any Promotion Is a Purchase or Some

question 73

Essay

The ultimate objective of any promotion is a purchase or some other activity. One model for reaching promotional objectives is called the AIDA concept. This model proposes that consumers are moved through four stages by the promotional mix. Suppose you are the promotional manager for the new B-Gone squirrel-proof bird feeders. (Before the B-Gone, there were no feeders on the market that were really squirrel-proof.) This bird feeder is guaranteed to prevent squirrels from reaching and eating its contents. Describe the promotional activities you would recommend in each stage of AIDA model for the B-Gone feeder. Assume that personal selling will not be used.

---

Definitions:

Direct SBA Loans

Loans provided directly by the Small Business Administration to small businesses that meet its eligibility criteria.

Small Businesses

Small businesses are companies with a limited number of employees and revenue below a certain threshold, playing a crucial role in the economy by offering diversity in services and products, and generating employment.

Firm's Mission

A statement or declaration of the purpose and values that guide the activities and goals of a company.

Business Plans

Detailed outlines that define the objectives, strategies, and operational actions for business ventures, aimed at achieving success.