Which of the Following Statements Best Describes the Selection of Media

question 43

Multiple Choice

Which of the following statements best describes the selection of media for advertising?

• A)Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
• B)The media selection is typically unrelated to the advertising objectives.
• C)The appeal and executional style of the ad strongly affect the media selection.
• D)Creative work is finished before the media are selected.

---

Definitions:

Species

A group of living organisms consisting of similar individuals capable of exchanging genes or interbreeding to produce fertile offspring.

Tape Recorder

An electronic device used for recording sound on magnetic tape and for playing back recorded sound.

Associate Tastes

The phenomenon whereby an individual develops a preference for or aversion to certain flavors based on past experiences.

Poison

Substances that cause harm, illness, or death when ingested, inhaled, or absorbed into the body in relatively small amounts.