When Sara Lee Developed Crustless Bread, What Did the Company

question 91

Multiple Choice

When Sara Lee developed crustless bread, what did the company probably plan to rely on to gain exposure for the bread and to explain how the convenience of the product justifies its higher price?

• A)sales promotion
• B)personal selling
• C)advertising
• D)publicity

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Definitions:

Silent Authority

A form of power or influence exerted by an individual based on their position or role within an organization, without explicitly manifesting it.

Persuasion

The process of influencing or convincing others to change their beliefs, attitudes, or actions through argument, reasoning, or appeal.

Assertiveness

The quality of being self-assured and confidently expressing one's rights, desires, or feelings in a way that is respectful to others.

Hard Influence Tactic

A coercive strategy used to influence others' actions or decisions by exerting power or pressure, similar to hard influence tactics with emphasis on control.