What Do Public Relations Specialists Use to Handle the Effects

question 20

Multiple Choice

What do public relations specialists use to handle the effects of unfavourable publicity?

• A)media planning
• B)crisis management
• C)message power
• D)communication narrowcasting

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Definitions:

Utilization Deficiency

A situation in which using a memory strategy does not seem to boost memory.

Production Deficiency

Failure to use a memory strategy one has knowledge of even in a situation where it is ordinarily helpful.

Memory Strategy

Techniques or methods employed to enhance memory performance, facilitating the encoding, storage, and retrieval of information.

Other-Transforming

An immature interpersonal style in which an individual tries to dominate or coerce a friend into meeting his needs. Acting to change or transform the other; can involve bullying, aggression, or manipulation.