Cranium, a Toy Company, Has Recently Introduced Giggle Gear, a Toy

question 89

Multiple Choice

Cranium, a toy company, has recently introduced Giggle Gear, a toy designed to let kids' imaginations run wild. With the face and headpieces that make up Giggle Gear, kids can change themselves into aliens, fairies, bugs, and robots. Which type of advertising should be used to promote this new toy?

• A)pioneering advertising
• B)innovative advertising
• C)promotional advertising
• D)start-up advertising

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Definitions:

Market Rate

The prevailing interest rate available in the marketplace on a given financial product or the current price of a commodity or service.

Open Market Operations

Central bank activities involving the buying and selling of government securities in the open market to control the money supply and influence interest rates.

Monetary Policy

Actions undertaken by a central bank, such as setting interest rates or buying securities, to influence the money supply and achieve economic goals.

Discount Rate

The rate at which the Federal Reserve lends money to financial institutions through its discount window.