Which of the Following Statements Best Describes the Development of an Advertising

question 54

Multiple Choice

Which of the following statements best describes the development of an advertising campaign?

• A)Advertisers use DAGMAR to determine the product's appeal.
• B)The last stage in the process is to execute the message.
• C)The product's unique selling proposition is identified early so that advertising objectives can be efficiently set.
• D)Evaluating results of an advertising campaign helps marketers to adjust objectives for future campaigns.

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Definitions:

Particular Purpose

In a legal context, this refers to a specific use for which a product or service is intended or for which it is being sold to a consumer, who relies on the seller’s expertise.

Merchantability

A guarantee that a product will meet reasonable expectations of quality and usability for its intended purpose when sold.

Implied Warranty

A legal term referring to the assurances that a product will perform as expected, even though not explicitly stated by the seller.

Fitness

A state of health and well-being, often achieved through regular physical activity, proper nutrition, and adequate rest.