The Slogan for an Ad Campaign Used by Microsoft Office

question 102

Multiple Choice

The slogan for an ad campaign used by Microsoft Office was "The 'I'm tied to my desk' era is over." What does this slogan describe?

• A)the software's unique selling proposition
• B)the software's advertising objective
• C)the software's basis for lifestyle strategy
• D)the software's basis for comparative advertising

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Definitions:

Monthly Payments

Payments that are due every month, as in the case of a loan or lease.

Withdrawals

Acts of removing funds from a savings or investment account, which can impact the account's growth or income-producing ability.

Compounded Quarterly

The calculation of interest on the principal amount and any accumulated interest every three months.

Quarterly Withdrawals

The act of taking money out of an account or investment four times a year.