Which of the Following Statements Best Describes the Selection of Media

question 43

Multiple Choice

Which of the following statements best describes the selection of media for advertising?

• A)Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
• B)The media selection is typically unrelated to the advertising objectives.
• C)The appeal and executional style of the ad strongly affect the media selection.
• D)Creative work is finished before the media are selected.

---

Definitions:

New Markets

Expansion areas or segments a business targets to introduce its products or services, aiming for growth and diversification.

Global Operations

The planning, execution, and control of industrial operations across different countries to take advantage of global efficiencies.

Scheduling Decision

Refers to the process of planning and organizing tasks and workloads to ensure efficient use of resources and time.

Goods-Producing

Refers to industries or sectors of the economy that directly manufacture or produce tangible products, as opposed to providing services.