Prices on Items Sold by Supermarkets Change Frequently, and Supermarkets

question 86

Multiple Choice

Prices on items sold by supermarkets change frequently, and supermarkets often offer special sales to match or beat the prices of their competitors. Therefore, what is a major consideration when a supermarket selects an advertising vehicle?

• A)audience duplication
• B)noise level
• C)cost per contact
• D)flexibility

---

Definitions:

Historical Analogy

A method of reasoning or argument in which a situation in the past is compared to a current situation.

Forecast

Forecast is the process of making predictions of future based on past and present data.

Marketing Campaigns

Structured and strategic efforts to promote a specific company goal, such as increasing brand awareness or boosting sales, through various channels and methods.

Time Series

A sequence of data points collected or recorded at successive time intervals, analyzed to understand underlying trends, patterns, or to forecast future values.