Which of the Following Measures the Number of Different Target

question 95

Multiple Choice

Which of the following measures the number of different target consumers who are exposed to a commercial at least once?

• A)noise level
• B)frequency
• C)reach
• D)cost per contact

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Definitions:

Sporadic Napping

The act of taking short, unplanned periods of sleep at irregular intervals.

Pseudocoma

A condition in which an individual appears to be in a coma but is actually aware and conscious.

RAS

Acronym for the Reticular Activating System, a network of neurons located in the brainstem that regulates wakefulness and sleep-wake transitions.

Sleep-Wake Cycle

The circadian rhythm that regulates periods of sleepiness and wakefulness throughout a 24-hour period.