"Change Your Clock, Change Your Battery" Was the Name of an Ad

question 60

Multiple Choice

"Change Your Clock, Change Your Battery" was the name of an ad campaign jointly sponsored by Energizer and the International Association of Fire Chiefs. It was designed to encourage consumers to change the batteries in their smoke detectors when they reset their clocks due to daylight savings time changes. What did Energizer use?

• A)advocacy publicity
• B)lobbying
• C)product placement
• D)cause-related marketing

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Definitions:

Oppositional Defiant Disorder

A disorder in which children are repeatedly argumentative and defiant, angry and irritable, and, in some cases, vindictive.

Conduct Disorder

A disorder in which a child repeatedly violates the basic rights of others and displays aggression, characterized by symptoms such as physical cruelty to people or animals, the deliberate destruction of other people’s property, and the commission of various crimes.

Differentiating Criteria

Specific characteristics or factors used to distinguish one condition or entity from others, ensuring accurate identification or classification.

Disruptive Mood Dysregulation Disorder

A childhood disorder marked by severe recurrent temper outbursts along with a persistent irritable or angry mood.