Which of the Following Describes the Use of Trade Shows

question 49

Multiple Choice

Which of the following describes the use of trade shows, conventions, and conferences to contact customers?

• A)costs much less per potential customer than personal sales calls
• B)most effective for mature products
• C)usually directed toward the consumer goods market
• D)has a disadvantage in that it is usually impossible to display the product itself

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Definitions:

Social Relations

Interactions among people that influence each other's behaviors and beliefs, forming the foundation of society.

Micro-Structures

Small-scale social formations and interactions that shape the behavior of individuals within a society.

Social Organization

The structured arrangement of social relationships and institutions that together constitute society.

Interpersonal Interactions

The exchanges and communications between individuals, which can influence relationships, feelings, and behavior.