Which of the Following Does NOT Describe an Advantage Personal

question 27

Multiple Choice

Which of the following does NOT describe an advantage personal selling has over other forms of promotion?

• A)Personal selling is less expensive on a per contact basis.
• B)Personal selling is better for providing customers with detailed demonstrations of products.
• C)It is easier to direct the marketing effort directly to qualified prospects with personal selling.
• D)Personal selling costs can be controlled by adjusting the size of the sales force.

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Definitions:

Equity Multiplier

A financial leverage ratio that measures the proportion of a company's assets that are financed by its shareholders' equity.

Total Assets

The sum of all resources owned by a company, valued in monetary terms, which includes both current and non-current assets.

Total Common Equity

The total of equity capital and retained earnings in a company, signifying the stake held by common shareholders.

Equity Multiplier

A financial ratio that measures a company's total assets financed by its stockholders' equity, demonstrating leverage.