Scenario 18-1 Digital Cookware Has Developed a New Kind of Skillet That

question 128

Multiple Choice

Scenario 18-1
Digital Cookware has developed a new kind of skillet that should make cooking easier for many nonchefs. The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached. With the aid of an accompanying cookbook, the skillet will take much of the guesswork out of cooking. Digital Cookware is a small company, and it has invested considerable money in developing this new technology, which it eventually hopes to use in an entire line of pots and pans. It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows. It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line. Digital Cookware is considering some kind of sales promotion.
-Refer to the scenario. Which of the following trade sales promotions would NOT be appropriate for Digital Cookware to use?

• A)push money
• B)event sponsorship
• C)store demonstrations
• D)trade shows

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