What Are the Two Types of Sales Promotion

question 85

Multiple Choice

What are the two types of sales promotion?

• A)consumer and trade
• B)informative and reminder
• C)adoptive and diffusive
• D)personal and impersonal

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Definitions:

Risk Averter

An individual or entity that prefers to avoid risk, choosing options that have a more certain outcome even if it potentially means receiving lower returns.

Variance

A measure of dispersion that shows how much the values in a set differ from the mean or expected value.

Expected Utility Maximizer

A theoretical concept in economics and decision theory where an individual chooses among risky options by selecting the option with the highest expected utility.

Event

An occurrence or happening, often of significance and usually a distinct piece of time.