Business-To-Business Marketers Use Many of the Same Sales Promotion Tools

question 42

Essay

Business-to-business marketers use many of the same sales promotion tools used in consumer promotions.There are several tools,however,that are unique to these marketers.Name and briefly describe five of these unique sales promotion tools.

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Definitions:

Motivated Forgetting

A theoretical concept suggesting that people may forget unwanted information, either consciously or unconsciously, as a defense mechanism.

Time Decay

The reduction in value of an option or other derivative as the expiration date approaches.

Retroactive Interference

A phenomenon where newly learned information interferes with the recall of previously learned information.

Proactive Interference

The tendency for previously learned material to hinder subsequent learning.