The First Step in the Personal Selling Process Is Sales

question 99

Essay

The first step in the personal selling process is sales lead generation.Define lead generation.Then explain why referral is a superior method for generating leads.

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Definitions:

Startling Statement

A surprising or shocking assertion used to grab attention.

Oral Presentation

A spoken presentation or speech given before an audience for the purpose of sharing information, persuasion, or entertainment.

Signposts

Indicators or markers that guide or give directions, often used metaphorically for elements in a presentation or document that guide the reader.

Review

An evaluation or assessment of something, often for purposes of feedback or analysis.