Although Hundreds of Metrics Have Been Developed to Measure Social

question 10

Multiple Choice

Although hundreds of metrics have been developed to measure social media's value, these metrics are meaningless unless they are which of the following?

• A)considered separately from ROI
• B)used to predict specific consumer behaviour
• C)tied to key performance indicators
• D)built on the raw numbers of followers a brand has accumulated

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Definitions:

Dividends Increase

This is when a company decides to increase the amount of money distributed to its shareholders from its earnings.

Annual Dividend

The regular payment made by a corporation to its shareholders, often expressed as a fixed amount per share that is distributed annually.

Downsizing Mode

A corporate strategy involving the reduction of a company's size, typically through layoffs, to reduce costs and improve efficiency.