What Is One Reason Negative Customer Comments and Complaints Are

question 5

Multiple Choice

What is one reason negative customer comments and complaints are important to an organization?

• A)They can quickly be hidden from competitors.
• B)They can be used in future advertising campaigns.
• C)They can help the organization identify "problem" customers, who are then typically removed from mailing lists.
• D)They can bring to light unknown brand flaws.