Wilma's Gourmet Ice Cream Has Its Own Website, Facebook Page

question 19

Multiple Choice

Wilma's Gourmet Ice Cream has its own website, Facebook page, and Twitter account, but the company frequently makes helpful comments on food-related blogs and participates in online discussions about recipes and desserts. In so doing, what is Wilma's most likely trying to do?

• A)control what is being said online about the brand
• B)improve the brand's reputation
• C)measure customer satisfaction with the brand
• D)improve customer service

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Definitions:

Method

A systematic way of doing something, often involving a series of steps or actions to achieve a desired result.

Practice

The repeated exercise or application of an activity, skill, or concept to acquire or maintain proficiency in it.

Collaboration

The process of working together with one or more individuals or organizations to achieve a common goal.

Information Sharing

The exchange or dissemination of data, knowledge, or information within or between organizations, systems, or individuals.