When Melanie Posted a Review of the New Mantle Phone

question 51

Multiple Choice

When Melanie posted a review of the new Mantle phone on her tech blog, one of her followers tweeted about the review and shared the post on his Facebook page. The tweet and the post went viral, and the phone got a lot of publicity. What is this an example of?

• A)earned media
• B)paid media
• C)crowdsourcing
• D)advocacy marketing

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Definitions:

Indifference Curve

A graph showing different bundles of goods between which a consumer is indifferent, reflecting preferences and utility maximization.

Price Increase

Refers to a situation where the cost of goods or services rises over a period of time.

Total Utility Data

Information that represents the total satisfaction received from consuming a certain amount of goods or services.

Money Income

The total amount of monetary earnings or receipts accruing to an individual or household before taxes and other deductions.