Sunlight Bakery Wants to Determine the Conversion Rate of Its

question 49

Multiple Choice

Sunlight Bakery wants to determine the conversion rate of its Facebook friends. What should the bakery use to accomplish this?

• A)social media monitoring
• B)public relations measurement
• C)a social CRM system
• D)social media measurement

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Definitions:

Real News

Verified and factual reporting of events, without the inclusion of misinformation, bias, or fabricated details.

Fake News

False or misleading information presented as news, often spread on the internet or through other media to deceive and manipulate public opinion.

Third-person Effect

A social psychological phenomenon where individuals tend to believe that others are more influenced by mass media messages or persuasive communications than they are themselves.

Fear-based Messages

Communications aimed at eliciting fear in order to influence behavior or attitudes towards a particular action or outcome.