Examlex
Marketers need to understand that social media has transferred the power to the consumer.
System
A set of interconnected elements or parts that work together as a whole for a common purpose or function.
Opinion Leader
An individual whose views on a subject are taken to be authoritative and influential, often influencing the opinions of others.
Internet Marketing
The practice of promoting products or services over the internet utilizing various digital marketing tools and strategies to reach a target audience.
Family Life Cycle
A series of stages through which a typical family progresses over time, from single individuals to married couples, parenthood, empty nesting, and retirement, affecting purchasing habits and needs.
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