What Are the Seven Metrics That Marketers Should Consider

question 100

Essay

What are the seven metrics that marketers should consider?

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Definitions:

Conscious Awareness

The state of being conscious of one's own existence, thoughts, feelings, and surroundings.

Elaboration Likelihood Model

A theory describing the change of attitudes through different routes of information processing based on the individual's motivation and ability to analyze a persuasive message.

Routes To Persuasion

Different pathways through which persuasive messages can lead to attitude change, including the central route and the peripheral route.

Terror Management Theory

A psychological theory suggesting that humans' awareness of their own mortality drives their behaviors, beliefs, and cultural worldviews, often resulting in efforts to achieve a sense of immortality through legacy.