Klimit, the Company Profiled in the Opening Feature for Chapter

question 5

Multiple Choice

Klimit, the company profiled in the opening feature for Chapter 1, plans to make money on the ski jackets and other apparel products that will use its proprietary technology by:

• A) manufacturing the products and selling them via catalogues and the Internet
• B) manufacturing the products and selling through large retailers like Gap and Old Navy
• C) franchising
• D) manufacturing the products and selling them through ski shops and other specialty stores
• E) licensing its technology to outdoor gear and apparel companies

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