Jim Johnson, Who Is at Heart a Craftsperson, Recently Started

question 46

Multiple Choice

Jim Johnson, who is at heart a craftsperson, recently started a firm to manufacture what he believes is the safest and the most versatile snowboard available. Jim's desire is to sell his snowboard to as many people as possible, because he firmly believes in the merits of his product. Jim's story best illustrates which of the following characteristics or attributes of successful entrepreneurs?

• A) execution intelligence
• B) a desire to be your own boss
• C) tenacity despite failure
• D) desire to gain financial rewards
• E) product/customer focus

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Definitions:

Collective Unconscious

A term coined by Carl Jung referring to the part of the unconscious mind that is derived from ancestral memory and experience and is common to all humankind.

Levels of Awareness

The different stages or degrees of consciousness in which an individual has varying accessibility to thoughts, feelings, and perceptions.

Collective Unconscious

A concept in psychology proposed by Carl Jung, referring to the part of the unconscious mind that is derived from ancestral memory and experience, shared among beings of the same species.

Latent Memory Traces

Nonconscious memories that, while not presently accessible, can influence behavior and thought processes.