Topics Entertainment, the Focus of the Partnering for Success Feature

question 61

Multiple Choice

Topics Entertainment, the focus of the Partnering for Success feature in Chapter 1, produces "boxed sets" of children's DVDs featuring the best products from small producers. What is the primary lesson that entrepreneurial firms can learn from reading about what Topics Entertainment is doing?

• A) Developing a product or service that helps individuals and businesses work more smoothly and efficiently is a viable business idea.
• B) Small firms often benefit by partnering with larger firms to gain access to their managerial talent
• C) innovation is often not the key to entrepreneurial success.
• D) By partnering with a large company, small companies can distribute their products more widely and gain more visibility than they would ever be able to do on their own.
• E) Quick success can rapidly erode into failure if a business becomes overly confident and starts chasing deals that don't make sense.

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Definitions:

Stroop Test

A psychological test that demonstrates the difficulty of naming the color of text when the word itself is a different color.

Automatic Processing

Cognitive operations that occur without conscious thought or intention, often quickly and efficiently.

Controlled Processing

A type of cognitive processing that requires conscious, deliberate thought and is typically used in situations requiring attention to detail and complex problem-solving.

Doctrine of Behaviorism

A theory in psychology that focuses on studying observable behaviors rather than the mental processes behind them, and believes that behaviors are learned from the environment.