Topics Entertainment, the Focus of the Partnering for Success Feature

question 61

Multiple Choice

Topics Entertainment, the focus of the Partnering for Success feature in Chapter 1, produces "boxed sets" of children's DVDs featuring the best products from small producers. What is the primary lesson that entrepreneurial firms can learn from reading about what Topics Entertainment is doing?

• A) Developing a product or service that helps individuals and businesses work more smoothly and efficiently is a viable business idea.
• B) Small firms often benefit by partnering with larger firms to gain access to their managerial talent
• C) innovation is often not the key to entrepreneurial success.
• D) By partnering with a large company, small companies can distribute their products more widely and gain more visibility than they would ever be able to do on their own.
• E) Quick success can rapidly erode into failure if a business becomes overly confident and starts chasing deals that don't make sense.

---

Definitions:

Tipped Information

Insider information that is passed from one person to another, which can be illegal in financial markets.

Larceny

The criminal act of taking someone else's property without permission with the intent to permanently deprive them of it.

Fifth Amendment

An amendment to the U.S. Constitution that provides several protections for people accused of crimes, including the right to avoid self-incrimination and the prohibition against double jeopardy.

Right to Remain Silent

A legal principle that protects individuals from being compelled to testify against themselves during a legal proceeding, codified in the Fifth Amendment of the U.S. Constitution.