GreatCall Is a Company That Was Started to Produce Cell

question 48

Multiple Choice

GreatCall is a company that was started to produce cell phones for older people. Many cell phones are too complicated and the buttons are too small for older people to effectively use. Which of the following approaches to identifying an opportunity was most likely the impetus for GreatCall?

• A) observing trends
• B) studying industry reports
• C) solving a problem
• D) talking to consumers
• E) finding gaps in the marketplace

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Definitions:

Samples

Selected groups or portions of a population used in research to draw conclusions about the overall population based on their characteristics or responses.

Standard Deviation

A statistical measure that quantifies the variation or dispersion of a set of data points relative to its mean.

Mean

A statistical measure representing the average of a set of numbers, calculated by dividing the sum of all values by the number of values.

Performance Levels

Measures or ratings used to evaluate the effectiveness, quality, or achievements of an individual or organization in specific tasks or goals.