GreatCall Is a Company That Was Started to Produce Cell

question 48

Multiple Choice

GreatCall is a company that was started to produce cell phones for older people. Many cell phones are too complicated and the buttons are too small for older people to effectively use. Which of the following approaches to identifying an opportunity was most likely the impetus for GreatCall?

• A) observing trends
• B) studying industry reports
• C) solving a problem
• D) talking to consumers
• E) finding gaps in the marketplace

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Definitions:

Planetary Gearsets

A system of gears consisting of one or more outer gears (planet gears) revolving around a central (sun) gear, commonly used in automatic transmissions for gear ratio changes.

Mechanical Modulator

A device in transmission systems that adjusts hydraulic pressure based on engine load and speed, controlling shift timing and smoothness.

Stall Test

An evaluation method in automotive diagnostics where the transmission's performance is tested under full load while the vehicle is stationary.

Engine Performance

A measure of how well an engine converts fuel into power, taking into account factors such as horsepower, torque, fuel efficiency, and emissions.