The Savvy Entrepreneurial Firm Feature in Chapter 2 Focuses on IHearSafe

question 36

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 2 focuses on iHearSafe, ZUCA, and J.J. Creations, three entrepreneurial startups. While each firm is different and is successful in its own right, the main point of the feature is to illustrate that:

• A) companies are often started by everyday people solving problems in their everyday lives
• B) closely monitoring environmental trends is an effective way to identify business opportunities
• C) one of the most important points to consider before launching a business is to determine if its window of opportunity is open
• D) finding gaps in the marketplace is an effective way of identifying business opportunities
• E) both economic and social forces impact the opportunities available to entrepreneurs

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Definitions:

Subungual

Pertaining to the area under the fingernails or toenails.

Melanoma

A type of skin cancer that originates in the melanocytes, the cells responsible for pigment production, known for its potential to be more aggressive and metastasize if not treated early.

Pigmentation

The coloring of an organism's skin, hair, or eyes due to the deposition of pigments.

Miliaria

A skin condition characterized by small, raised bumps and possibly itchiness due to blocked sweat ducts.