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The process of perceiving the possibility of a profitable new business, product or service idea is referred to as:
Informal Social Relations
Interactions that occur outside of official or structured settings, often based on personal connections or social networks.
Rosabeth Moss Kanter
An influential American professor of business at Harvard Business School, known for her research on business management practices, organizational behavior, and gender issues in the workplace.
Managerial Positions
Roles or jobs within an organization that involve overseeing, directing, or administering operations and employees, often involving decision-making and leadership responsibilities.
Reference Group
A social group that serves as a point of reference for individuals in shaping their behavior, expectations, or attitudes.
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