GreatCall Is a Company That Was Started to Produce Cell

question 48

Multiple Choice

GreatCall is a company that was started to produce cell phones for older people. Many cell phones are too complicated and the buttons are too small for older people to effectively use. Which of the following approaches to identifying an opportunity was most likely the impetus for GreatCall?

• A) observing trends
• B) studying industry reports
• C) solving a problem
• D) talking to consumers
• E) finding gaps in the marketplace