According to the Textbook, a Focus Group Is a Gathering

question 27

Multiple Choice

According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because:

• A) they are most likely to purchase large amounts of the product or service being discussed
• B) they responded to a self-selected opinion pool about the topic being discussed
• C) of their relationship to the issue being discussed
• D) they responded to a mail survey about the topic being discussed
• E) they are spokespersons for the topic being discussed

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Definitions:

National Assembly

A legislative body, often in a revolutionary context, representing a nation's populace and having the authority to enact laws and make decisions for the public good.

Civil Rights

The rights of citizens to political and social freedom and equality, often protected under the law against discrimination or oppression based on race, religion, sex, and other statuses.

Protestants

Followers of Protestantism, a branch of Christianity that originated with the Reformation in the 16th century, emphasizing the authority of the Bible and justification by faith alone.

Jews

An ethnoreligious group originating from the Israelites or Hebrews of the ancient Near East, adhering to Judaism.