Examlex
The two components of product/service feasibility analysis are:
Magnet
In marketing, refers to an offer or content that attracts potential customers by addressing their needs or interests, much like a magnet attracts ferrous objects.
Monitor
The act of closely observing or tracking activities, changes, or performances, often using tools or software, for purposes like security, quality control, or data collection.
Owned Media
Media channels that a brand has full control over, such as their websites, blogs, or social media profiles, where they can publish and distribute content directly.
Earned Media
Publicity gained through promotional efforts other than paid advertising, often as a result of word-of-mouth or viral communication.
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