A ________ Involves Showing a Preliminary Description of a Product

question 14

Multiple Choice

A ________ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.

• A) concept test
• B) product/service statement
• C) impression test
• D) idea prospectus
• E) idea test

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Definitions:

Foot-In-The-Door Phenomenon

A psychological tactic involving getting someone to agree to a small request to increase the chances of them agreeing to a larger request later.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting thoughts, beliefs, values, or attitudes.

Role-Playing

A teaching or training technique that involves acting out situations or assuming the roles of characters to simulate real-life scenarios.

Cognitive Dissonance Theory

The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when our awareness of our attitudes and of our actions clash, we can reduce the resulting dissonance by changing our attitudes.