John Kite Is Investigating the Feasibility of a New Type

question 33

Multiple Choice

John Kite is investigating the feasibility of a new type of electronic game targeting middle school and high school-age boys. Which of the following is an example of "gumshoe research" that John could conduct to get a sense of the likely demand for his game?

• A) Leaf through several electronic games industry trade journals.
• B) Administer a buying intentions survey.
• C) Administer a concept test.
• D) Look at the Web sites of a number of companies that sell electronic games.
• E) Spend several days in electronic games arcades and stores to observe the types of games that attract the interest of middle school age and high school age boys.

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Definitions:

Federal Personal Income Tax

A tax levied by the federal government on individuals' income, with rates varying based on income levels and filing status.

Top Bracket

Refers to the highest category or class, often in the context of income tax, where individuals or entities are taxed at the highest applicable rate.

Percent

A unit of measure equivalent to one hundredth of a total; a way to express a number as a fraction of 100.

Corporate Income Tax

A tax imposed on the net income of corporations, calculated by deducting permissible expenses from gross income.