Examlex
The two components of industry/target market feasibility analysis are:
Data Analysis
The process of examining, cleaning, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.
Primary Data
This is data collected directly from its source for the first time, used for a specific research purpose.
Marketing Information System
A system that gathers, analyzes, and disseminates data relevant to a company’s marketing activities.
Demographic Segmentation
Dividing markets on the basis of various demographic or socioeconomic characteristics such as gender, age, income, occupation, household size, stage in family life cycle, education, or ethnic group.
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