The Most Important Issues to Consider in Financial Feasibility Analysis

question 65

Multiple Choice

The most important issues to consider in financial feasibility analysis are: financial performance of similar businesses, overall financial attractiveness of the proposed venture, and:

• A) identification of a niche market
• B) market timeliness
• C) management prowess
• D) total start-up cash needed
• E) concept testing

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Definitions:

NOIR

An acronym representing four levels of measurement in statistics: Nominal, Ordinal, Interval, and Ratio.

Nominal

A system of classification based on names rather than scales or rank ordering—for example, press, radio, and television.

Ratio

In measurement, refers to a scale that contains a “true” zero—for example, zero speed on a speedometer.

Semantic Differential-Format

A type of survey rating scale that measures people's reactions to concept words or phrases across a semantic space of polar adjectives.