Think Gum, the Company Profiled in the Opening Feature for Chapter

question 26

Multiple Choice

Think Gum, the company profiled in the opening feature for Chapter 3, produces gum. The idea behind Think Gum is to produce a gum that includes ingredients that improve concentration and memory. Think Gum initial target market was:

• A) electronic game enthusiasts
• B) extreme sports enthusiasts
• C) college students
• D) athletics
• E) business professionals

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Definitions:

Suicide Risk Assessment

A process used by mental health professionals to evaluate an individual's risk of attempting or committing suicide.

Structured Interview

An interviewing technique where the counselor follows an established protocol when communicating with a client. Structured clinical interviews define what a counselor should ask, how it should be asked, and the ordered sequence in which questions should be asked.

Unstructured Interview

An interview that has no established form or structure. Unstructured interviews often start with broad open-ended questions and include follow-up questions based on client responses.

Risk Assessment

The process of identifying, analyzing, and evaluating the likelihood and impact of risks.