Which of the Following Is an Incorrect Approach to Administering

question 2

Multiple Choice

Which of the following is an incorrect approach to administering a concept test?

• A) The concept statement shouldn't exceed one page.
• B) After the concept statement is developed, it should be shown to at least 10 people.
• C) The best candidates to distribute a concept statement to are family and friends.
• D) If time permits, a concept statement should be used in a iterative manner and distributed to several groups of people.
• E) A short survey should be attached to the concept statement to solicit feedback.

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Definitions:

Groupthink

A mental effect observed in a collective where the pursuit of consensus or uniformity leads to illogical or ineffective choices.

RADAR Model

A framework used in business to Recognize, Avoid, Detect, Answer, and Recover from potential risks or issues.

Quality Standards

Specific criteria within an industry or profession that define the degree of excellence or the minimum acceptable levels of quality for products and services.

Feel-good Commercials

Advertising campaigns designed to evoke positive emotions and associate those feelings with a brand or product.