John Kite Is Investigating the Feasibility of a New Type

question 33

Multiple Choice

John Kite is investigating the feasibility of a new type of electronic game targeting middle school and high school-age boys. Which of the following is an example of "gumshoe research" that John could conduct to get a sense of the likely demand for his game?

• A) Leaf through several electronic games industry trade journals.
• B) Administer a buying intentions survey.
• C) Administer a concept test.
• D) Look at the Web sites of a number of companies that sell electronic games.
• E) Spend several days in electronic games arcades and stores to observe the types of games that attract the interest of middle school age and high school age boys.

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Definitions:

Information Management

The collection, storage, organization, and dissemination of information to support decision-making, coordination, control, analysis, and visualization in an organization.

Political Skills

The ability to understand and influence others in a way that promotes personal, team, or organizational objectives.

Developing

The process of growth, expansion, or evolution, often involving passage through various stages.

Internal Locus

The belief that one has control over their life and outcomes based on their own efforts and actions.