Which of the Following Is Not a Recommended Guideline for Writing

question 48

Multiple Choice

Which of the following is not a recommended guideline for writing a business plan?

• A) To make the best impression, a business plan should follow an unconventional structure and stand out in some dramatic way.
• B) A business plan needs to project a sense of anticipation and excitement about the possibilities that surround a new venture.
• C) For most plans, 25 to 35 pages is sufficient.
• D) A business plan should look sharp, but not a lot of money should be spent on the physical appearance of the plan.
• E) Shy away from using a lot of boldfaced type, italics, clip art, and different font sizes and colors when preparing a business plan.

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Definitions:

Firm's Profit

The financial gain achieved by a company, derived from its revenues after subtracting all expenses.

Nash Equilibrium

A state in strategic interactions where each participant's chosen strategy leaves them with no incentive to deviate, given the choices of others.

Cournot Model

A economic model describing an industry structure in which companies compete on the quantity of output they decide to produce, assuming their rivals' decisions are fixed.

Bertrand Model

An economic model of competition among firms, where firms choose prices rather than quantities to compete.