Paul Hempken Just Spoke to an Investor, Who Is Interested

question 63

Multiple Choice

Paul Hempken just spoke to an investor, who is interested in his business idea. Paul offered to send the investor a copy of his full business plan, but the investor asked for a short overview of the business plan instead. What portion of his business plan should Karen send the investor:

• A) marketing plan
• B) executive summary
• C) elevator pitch
• D) company description
• E) operations plan

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Definitions:

In-Group Bias

The tendency to favor individuals within our own group over those from outside groups.

Out-Group Bias

The tendency to have negative views or prejudices towards people who are perceived as belonging to a different group than one's own.

Discrimination

Unjust or prejudiced treatment of different categories of people, especially on the grounds of race, age, or sex.

Frustration

The feeling of being upset or annoyed, especially because of inability to change or achieve something.