The What Went Wrong? Feature in Chapter 5 Focuses on Bath

question 46

Multiple Choice

The What Went Wrong? feature in Chapter 5 focuses on Bath & Body Works, a company that lost a favorable position in an industry. According to the feature, Bath & Body Works lost its favorable position by:

• A) a poor positioning strategy to begin with
• B) missing a number of changing environmental trends
• C) missing a number of changing business trends
• D) a poor understanding of Porter's five forces framework and what it means
• E) poor competitive intelligence